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	Spending On Search Engine Marketing On The Rise

	Spending on search engine marketing last year totaled U.S. $9.4 billion, up 62 percent from $5.8 billion in 2005, according to the Search Engine Marketing Professional Organization’s annual State of Search Engine Marketing Report. The survey was conducted online in December 2006 and drew responses from 587 search engine marketing agencies and advertisers. While organic search was the most popular form of search engine marketing, with close to three-quarters of advertisers using it, most of the dollars ($8 billion) were spend on paid search. Organic search, also called search engine optimization, garnered $1.10 billion. Paid inclusion accounted for $94 million of the overall spend. “Although this study included consumer advertisers as well as business-to-business, search engine marketing is definitely on the rise in the transportation,” says Brian Everett, CEO of TMCA. In fact, according to the latest Marketing Trends Report, released by TMCA in 2006, investment in e-marketing (which would include search engine marketing) is the second-highest increase in marketing investment in the transportation industry, at 15.5 percent. According to Everett, in order to maximize your success in e-marketing there’s no question that you must have a focus on search engine optimization and marketing.
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